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razors for men
Launch itA $2.0M/yr market growing +9.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible£2.0M£2.0M/yr · 2.0M searches
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Avg price
Good£12.90avg listing price — sweet spot $15–$100
Price range
Good£1.77–£31.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,549avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand