51
putty
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($3.61–$13.66) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good897.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£131K£131K/yr · 381K searches
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Avg price
Bad£8.28avg listing price — sweet spot $15–$100
Price range
Bad£3.61–£13.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier