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purple toothpaste
Worth a lookShows low returns (0.1%), but soft demand (-23.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£410K£410K/yr · 462K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,887.07avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.83avg listing price — sweet spot $15–$100
Price range
Bad£1.90–£18.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-23.6%90-day search growth — must beat 0% to launch