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protein powder
Launch itA $11.2M/yr market growing +2.1% this quarter with returns at 0.1% — clears our launch bar.
Market size
Incredible£11.2M£11.2M/yr · 11.7M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£21.80avg listing price — sweet spot $15–$100
Price range
Great£9.10–£59.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,843.43avg incumbent reviews — the moat a new listing must climb