54
protein powder 5kg
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£37.21avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£26.41–£107.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,171.28avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Good£321K£321K/yr · 188K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand