46
propolis
Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Price range
Great£6.40–£46.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great473.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.97avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay£111K£111K/yr · 101K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch