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probiotics for women
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Market size
Good£611K£611K/yr · 583K searches
Avg price
Good£12.14avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,670.86avg incumbent reviews — the moat a new listing must climb
Price range
Okay£8.25–£17.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Signals Out of Stock