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probiotics for children
Skip itSoft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Good£5.03–£30.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,372.62avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.65avg listing price — sweet spot $15–$100
Market size
Okay£205K£205K/yr · 188K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-27.1%90-day search growth — must beat 0% to launch