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47

probiotic gummies

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A small market ($63K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 19Conversion 79Competition 32Returns 100Price range 75Avg price 57Brand share 44Review moat 17Quality gap 72

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Price range

Great£6.31–£41.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.86

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Review moat

Bad18,024.16

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£63K

£63K/yr · 62K searches