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prime day deals 2023
Worth a lookShows a sweet-spot price point ($25.17 avg), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Avg price
Incredible£25.17avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.07–£49.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£506K£506K/yr · 273K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,503.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand