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preparation h hemorrhoid cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Bad5,393avg incumbent reviews — the moat a new listing must climb
Market size
Bad£86K£86K/yr · 88K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.08avg listing price — sweet spot $15–$100
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.70–£6.78cheapest to priciest tracked listing — scored on the share inside $15–$100