54
prebiotics
Worth a lookShows low returns (0.1%), but soft demand (-0.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£4.66–£29.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.68avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,638.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£159K£159K/yr · 151K searches
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Signals Out of Stock