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pre electric shave lotion men
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,676.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.31avg listing price — sweet spot $15–$100
Price range
Okay£5.41–£19.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£115K£115K/yr · 78K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand