48
pqq
Skip itSoft demand (-32.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£21.33avg listing price — sweet spot $15–$100
Price range
Great£11.75–£76.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great192.92avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£61K£61K/yr · 36K searches
Growth
Bad-32.5%90-day search growth — must beat 0% to launch