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potassium iodide
Skip itSoft demand (-73.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good£3.84–£30.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,208avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.00avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£33K£33K/yr · 40K searches
Growth
Bad-73.1%90-day search growth — must beat 0% to launch