52
plasters
Worth a lookShows searches that convert (21.1% search→purchase), but prices mostly outside the sweet spot ($1.18–$5.05) keeps it on the watch list.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£993K£993K/yr · 1.6M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,823.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£3.01avg listing price — sweet spot $15–$100
Price range
Bad£1.18–£5.05cheapest to priciest tracked listing — scored on the share inside $15–$100