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plasters for first aid kit
Skip itPrices mostly outside the sweet spot ($2.02–$10.97) — this niche doesn't clear our bar today.
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,942.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£47K£47K/yr · 52K searches
Avg price
Bad£4.39avg listing price — sweet spot $15–$100
Price range
Bad£2.02–£10.97cheapest to priciest tracked listing — scored on the share inside $15–$100