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plaster tape
Skip itPrices mostly outside the sweet spot ($1.77–$15.49) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,086.9avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Market size
Okay£102K£102K/yr · 105K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£5.69avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£1.77–£15.49cheapest to priciest tracked listing — scored on the share inside $15–$100