46
plaque remover toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Market size
Good£716K£716K/yr · 439K searches
Review moat
Good900.07avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Price range
Okay£4.92–£20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand