52
plant sterols
Worth a lookShows low returns (0.0%), but soft demand (-21.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Review moat
Good574.42avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.63avg listing price — sweet spot $15–$100
Price range
Good£7.31–£32.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£382K£382K/yr · 159K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier