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piriton
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Growth
Good+36.4%90-day search growth — must beat 0% to launch
Market size
Okay£272K£272K/yr · 269K searches
Review moat
Okay1,836.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.33avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£2.77–£16.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf