49
pink candles
Skip itSoft demand (-37.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good992.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.61avg listing price — sweet spot $15–$100
Price range
Bad£2.49–£17.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£44K£44K/yr · 152K searches
Growth
Bad-37.4%90-day search growth — must beat 0% to launch