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pill box
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible£2.1M£2.1M/yr · 4.8M searches
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,669.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.16avg listing price — sweet spot $15–$100
Price range
Bad£1.31–£8.39cheapest to priciest tracked listing — scored on the share inside $15–$100