41
ph balance for women
Skip itSoft demand (-27.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,728.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay£134K£134K/yr · 115K searches
Avg price
Okay£9.51avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.88–£16.33cheapest to priciest tracked listing — scored on the share inside $15–$100