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personalised candle
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great495.95avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.81avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.27–£17.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad£16K£16K/yr · 80K searches
Signals Low Review Barrier