40
period pads heavy flow
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.51–£21.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£104K£104K/yr · 85K searches
Review moat
Bad4,392.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand