55
period belt
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-41.0% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Good£14.84avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,045.77avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.07–£33.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay£157K£157K/yr · 202K searches
Growth
Bad-41.0%90-day search growth — must beat 0% to launch