44
peri bottle
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Good£5.28–£30.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£257K£257K/yr · 306K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,847avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.30avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-19.5%90-day search growth — must beat 0% to launch