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peppermint oil
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Good£731K£731K/yr · 736K searches
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad8,183.27avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.17avg listing price — sweet spot $15–$100
Price range
Bad£2.38–£8.30cheapest to priciest tracked listing — scored on the share inside $15–$100