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peppermint oil capsule
Skip itSoft demand (-8.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Good£410K£410K/yr · 295K searches
Review moat
Okay1,629.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.72–£20.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-8.0%90-day search growth — must beat 0% to launch