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pea protein powder
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.06avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£7.73–£33.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good725.35avg incumbent reviews — the moat a new listing must climb
Market size
Good£298K£298K/yr · 184K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.7%90-day search growth — must beat 0% to launch