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patchouli essential oil
Skip itPrices mostly outside the sweet spot ($4.13–$11.27) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad6,876.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£7.23avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 82K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Price range
Bad£4.13–£11.27cheapest to priciest tracked listing — scored on the share inside $15–$100