50
panty liners for women
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.73–$13.56) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Market size
Good£743K£743K/yr · 658K searches
Review moat
Okay1,773.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Price range
Bad£0.73–£13.56cheapest to priciest tracked listing — scored on the share inside $15–$100