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palmolive shaving cream
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great274.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Okay£3.49–£23.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.70avg listing price — sweet spot $15–$100
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£66K£66K/yr · 25K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Signals Low Review Barrier