46
pain relief gel
Skip itSoft demand (-22.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.36–£24.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£228K£228K/yr · 307K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad7,426.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.29avg listing price — sweet spot $15–$100
Growth
Bad-22.2%90-day search growth — must beat 0% to launch