47
p5p
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Review moat
Great281.09avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.22–£43.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.72avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Market size
Bad£83K£83K/yr · 49K searches
Competition
Bad84%top-5 click share — a locked-up shelf