43
ouija board
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Good£5.26–£37.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.93avg listing price — sweet spot $15–$100
Review moat
Okay1,633.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£53K£53K/yr · 112K searches