46
otostick
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.2★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,065.6avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.63–£30.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.26avg listing price — sweet spot $15–$100
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Market size
Bad£95K£95K/yr · 54K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap