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57

organic protein powder

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 45Conversion 32Competition 64Returns 99Price range 90Avg price 95Brand share 45Review moat 32Quality gap 68

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£28.40

avg listing price — sweet spot $15–$100

Price range

Great£11.30–£66.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+15.8%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay£180K

£180K/yr · 251K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,348.52

avg incumbent reviews — the moat a new listing must climb