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oregano oil
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Market size
Good£502K£502K/yr · 445K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.03–£25.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.68avg listing price — sweet spot $15–$100
Review moat
Okay2,614.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.8%90-day search growth — must beat 0% to launch