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orange essential oil
Skip itPrices mostly outside the sweet spot ($2.53–$10.82) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,797.29avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.97avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 69K searches
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.53–£10.82cheapest to priciest tracked listing — scored on the share inside $15–$100