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orange candles
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,031.65avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.55avg listing price — sweet spot $15–$100
Price range
Bad£1.86–£17.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 65K searches