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oral probiotics
Skip itSoft demand (-36.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£15.78avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good£7.28–£26.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,294.77avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£62K£62K/yr · 66K searches
Growth
Bad-36.4%90-day search growth — must beat 0% to launch