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oral hygiene products
Skip itPrices mostly outside the sweet spot ($3.59–$8.02) — this niche doesn't clear our bar today.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,916.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay£172K£172K/yr · 160K searches
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£5.21avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad£3.59–£8.02cheapest to priciest tracked listing — scored on the share inside $15–$100