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oral b whitening strips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.21avg listing price — sweet spot $15–$100
Market size
Good£349K£349K/yr · 245K searches
Price range
Okay£8.63–£19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,621.44avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-42.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand