49
oral b glide floss picks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Good£13.74avg listing price — sweet spot $15–$100
Price range
Good£4.08–£29.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£251K£251K/yr · 87K searches
Review moat
Bad4,673.47avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap