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omega 3 kids
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.20avg listing price — sweet spot $15–$100
Price range
Good£4.85–£27.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,366.04avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£129K£129K/yr · 135K searches
Growth
Bad-33.1%90-day search growth — must beat 0% to launch