45
oil pulling
Skip itSoft demand (-38.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£260K£260K/yr · 309K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.03avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad12,384.33avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.08–£16.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-38.0%90-day search growth — must beat 0% to launch