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Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+770.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good579avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.60avg listing price — sweet spot $15–$100
Market size
Bad£85K£85K/yr · 694K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.86–£14.01cheapest to priciest tracked listing — scored on the share inside $15–$100