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38

nurse costume

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A small market ($61K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 18Conversion 19Competition 33Returns 37Price range 50Avg price 37Brand share 39Review moat 91Quality gap 97

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Great179.11

avg incumbent reviews — the moat a new listing must climb

Price range

Good£7.34–£22.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Avg price

Okay£10.38

avg listing price — sweet spot $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Market size

Bad£61K

£61K/yr · 381K searches